The Associate Team Blueprint

Stop turning away the bookings you worked so hard to get.

and say yes to $20K Saturdays.

I'm Jean-Baptiste. My associate team shoots close to 100 weddings and events a year. After a decade of shooting dozens of weddings a year myself, I now shoot under 10 luxury weddings a year while traveling the world full time. In 10 weeks, I'll show you exactly how I built my associate team, and help you build yours.

Yes, I want this »

Next cohort starts Monday, December 7. Only 5 spots.

Jean-Baptiste
Boarding pass
PassengerYou
Seats left5
FromShooting every Saturday
ToAnywhere you want
DepartsMon, Dec 7
Duration10 weeks
11 yearsIn the wedding business
~100Weddings & events a year by my team
Under 10Weddings a year shot by me
$20K+Saturdays, without shooting myself
If you're one of the successful wedding photographers watching the inquiries come in...

You've done the hard part. You built the brand, paid for the marketing, posted the content, and created relationships with venues and planners. And now the leads are coming in.

Then a couple asks for a date you're already booked.
So you tell them no.

November to March is when couples get engaged and start planning. The same Saturdays get several inquiries at once, and the lead you worked so hard to get ends up booking someone else.

Jean-Baptiste photographing a wedding
Couples are already asking for you,
and you're sending them to someone else.
Do the math.

How much are you saying no to?

$
This year, you said no to
$20,000
That's $100,000 over 5 years.

And that's before the referrals those couples, their guests, their planners and their venues would have sent you.

Not sure this is for you? Not sure you can build a team?

That's normal. Here's where wedding photographers get stuck, and what changes with a system.
Stuck spot #1:

"I'm the only one who can shoot my weddings."

What happens:

Two couples want the same Saturday. You pick one, and the other books someone else. Then it happens again next month.

Instead:

A trained associate shoots the other wedding, and you keep both bookings. Now two weddings send you referrals instead of one: two couples, two sets of guests, two venues, two planners. That keeps adding up every single year.

Stuck spot #2:

"They won't shoot like me."

What happens:

You keep every wedding for yourself so the quality stays high. That means you can only book as many weddings as you can shoot.

Instead:

You don't need photographers who shoot exactly like you. You need a system that gets them to shoot 90% like you, and then your editing gets it to 100%.

Stuck spot #3:

"I wouldn't even know where to start."

What happens:

You look up hiring posts and contract templates, get a few replies, and nothing really sticks. Training someone feels like a second job, so you stop.

Instead:

You follow a step-by-step system to find, screen, train and keep associates, one week at a time. You see exactly how I do it in my business, and we build yours together.

So what does this mean for your business?

The biggest thing I want you to walk away with is confidence.

Confidence to
Say yes

When two couples want the same date, you say yes to both, knowing you have a system to serve each couple the right way.

Confidence to
Hand it off

You know your associate shows up, shoots your way, and gives the couple the experience your brand is known for.

Confidence to
Step away

You take a weekend, a month or a whole season off, and the business keeps booking and shooting.

Yes, I want this »

Wait... who am I, and how did this happen?

I'm Jean-Baptiste. I've run a wedding photo and video business in Northern California for 11 years.

For years I shot every wedding myself. In 2019 I started making over $500K consistently, but I was burnt out, and that's when I realized I didn't want to be shooting every Saturday.

I wanted my weekends back.
So I built a team that could shoot without me.
Jean-Baptiste working from the beach
Jean-Baptiste surfing as a kidlittle me

This is me as a kid, surfing.

I want to make that kid proud. That means living the life I want to live, and building my business around my lifestyle, not the other way around.

As wedding photographers, we're usually not in control of our days. Couples pick the dates. If it's your best friend's wedding and you want to be a guest, if you get sick or injured, if you want to start a family, take a trip with your family or just be home with your kids, you don't really have that option. You say no to the inquiry, or you miss the moment.

The other way is to build an associate team. That's what I did.

Jean-Baptiste with a group of photographers

Today my team shoots close to 100 weddings and events a year, and I shoot under 10 luxury weddings. I spend 2 to 3 months a year in the US, where my business is. The rest of the year I travel full time: Spain, France, Greece, Croatia, Bali.

I took the cash flow from the business and invested it in rental properties and Airbnbs, and now those bring in passive income too.

All of it started with my associate team.

ICYMI, here's the journey so far...
01
Shooting everythingEvery booking and every wedding was me. My income depended on my availability.
02
Burnt out at $500KIn 2019 I started making over $500K consistently, but I didn't want every Saturday to be a wedding.
03
Building the teamI recruited and trained associates, and put systems around them.
04
Investing the cash flowRental properties and Airbnbs, funded by the wedding business.
05
Traveling full time2 to 3 months a year in the US, the rest abroad, making the same income I would if I were still shooting full time.
Don't just take my word for it...

Here's what's happening for my students.

Student story

Troy, North Carolina to Florida

Troy was a solo wedding photographer about to move from North Carolina to Florida with his wife and newborn. Without a team, the move meant shutting the business down.

He built his recruiting, screening and training system from scratch, using this exact process.

$33,000

in associate team weddings booked within 8 to 12 weeks

3

preferred vendor lists since we started working together

Johnattan
New York City

$10,000+ in new weddings booked in one month.

Micky
Massachusetts

Recruited her first associate photographers and is opening a physical studio.

Kayla
Alberta, Canada

Recruiting associates to open a new location in Banff.

A live coaching session with some of my students

A live session with some of my students.

Yes, I want this »
Introducing...

The Associate Team Blueprint

The 10-week live program + the five systems

I'm walking you through exactly how I built my team, then we build yours, one system at a time.

Part one:

The Live Coaching Sessions

Monday, December 7
10 weeks
One live session a week, capped at 5
What happens on the live calls?
Think of it like having me next to you while you build your team.

Every week, we work on one piece of your team. I show you exactly how I do it in my business, then we look at yours and decide what you do next.

Because the group is capped at 5, there's time for your questions every week: your pricing, your website, your candidates, your first associate wedding.

Can't make one live? Replays are included, so you can watch later and keep moving.

Part two:

The Five Systems

What's inside?
01

Sell the Brand

Your website, inquiry replies, sales calls and pricing

We rework how you present your business so couples book your company, not just you. You'll have a team tier next to your personal tier, so both are real options and both bring in revenue.

02

Build the Team

How to recruit, screen and train

My recruiting playbook, and the four-step screening system I use: portfolio review, interview, second shooting, then the first associate wedding.

03

Protect the Brand

Expectations, the contract and the code of conduct

Set expectations, build belonging, then add the contract and code of conduct that keep clients yours. I haven't had a client-poaching incident in over five years. No system is a guarantee, but I show you the whole thing.

04

Deliver the Experience

Shooting guidelines and an editing pipeline

Your associates shoot and never touch an edit. You'll see how I send shoot information to my team, so having someone shoot four weddings for you is as easy as shooting one yourself.

05

Keep the Team

So the people you train stay

How I make associates feel like part of a team, not like they're doing a gig, so you're not recruiting from scratch every season.

And yes...

I'm adding a few extras

to make sure nothing gets missed:

The real documents from my business

Included

The exact files my team uses. Shooting Guidelines, Code of Conduct, Shooter Contract, New Shooter Welcome Guide, After Shoot Survey and Hiring SOP. We build the version for your business together.

Lead Generation Quick-Start Toolkit

Bonus

More inquiries for your team to shoot. Short videos on wedding planner, venue and photographer outreach and inquiry replies, plus a focused 30-day outreach plan.

Private Slack community, access for life

For life

You're not building this alone. Daily messages and motivation, plus a place to ask questions and share wins with the other members. You keep access for life.

The First Associate Guarantee

Included

Build your first trained associate, or I keep mentoring you until you do. Full terms below.

What will I walk away with?

By the end of the 10 weeks, you'll...
Get everything inside

The Associate Team Blueprint

  • 10 weekly live coaching sessionsIncluded
  • The five systemsIncluded
  • Small group, capped at 5Included
  • Replays of every sessionIncluded
  • The real documents from my businessIncluded
  • Bonus: Lead Generation Quick-Start ToolkitBonus
  • Private Slack community, access for lifeFor life
  • The First Associate GuaranteeIncluded
The next cohort starts:
Monday, December 7
Only 5 spots
Book my call »

On a quick call, I'll go over the group cohort and the 1:1 option and tell you which one I think fits your business.

*Doors close in
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Sunday, December 6 at 11:59 pm Pacific

My promise to you

Build your first trained associate, or I keep going until you do.

Do the work and attend the live sessions. If you don't have your first trained associate by the end of the program, I keep mentoring you at no additional cost until you do.

If you still don't have one 90 days after the program ends, you get a full refund of what you paid.

No team yet?
That's OK!

No! You don't need a single associate to start. You start with none and leave with your first one trained. You also don't need to know how to recruit, hire or manage. That's what the 10 weeks are for.

You don't have to have it all figured out to start building it.

This is for you if...

  • You already book paid weddings under your own brand
  • You're turning dates down, or you can see it coming
  • You don't want every wedding to depend on you forever
  • You want trained photographers representing your company
  • You care about quality and the client experience
  • You're ready to implement, with guidance and accountability
Join the Associate Team Blueprint before doors close*Only 5 spots
Book my call »
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You've got questions?

I've got answers.

When does it start?

Monday, December 7, with one live session a week for 10 weeks. Replays are included if you miss one.

How much is it?

There's a group cohort and a 1:1 option. On the call I'll go over both and tell you which one I think fits your business.

What if I can't make a live session?

Replays are included, so you can catch up and keep moving. To qualify for the guarantee, you attend the live sessions or watch the replays promptly, and you do the implementation work.

I'm not booking consistently yet. Is this still for me?

If inquiries are inconsistent, it's usually better to fix lead generation first. I'll tell you honestly on the call. The Lead Generation Quick-Start Toolkit is included either way.

Do I need a team already?

No. You can start with none and leave with your first one trained.

Why only 5 spots?

So I can stay hands-on with every member. When the 5 spots are taken, that's it for this cohort.

What if the program doesn't work for me?

Do the work and attend the sessions. If you don't have your first trained associate by the end, I keep mentoring you at no additional cost until you do. If you still don't have one 90 days after the program ends, you get a full refund.

Jean-Baptiste with a couple and his team at a wedding
Closing thoughts from Jean-Baptiste

I want you to say yes to every couple who wants you.

Building my associate team is why I can travel most of the year, spend weekends with the people I love, and still book more weddings than I ever could on my own. I want you to have that too.

No more turning away the bookings you worked so hard to get.

No more being the only one who can shoot every wedding.

No more guessing how to build a team that represents your brand.

Stop consuming information. Take action. See you inside!
Jean-Baptiste
Yes, I'm in »